How Our Holistic SEO Helps CPAs Dominate Local Search Results

How Our Holistic SEO Helps CPAs Dominate Local Search Results

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Referrals can be a powerful source of new business because they often come from satisfied clients who are willing to recommend your services to others. You can submit press releases to local media outlets, or you can pitch story ideas to reporters. Podcasting is hugely popular. For example, you might pair up with a law firm that does estate planning and create a piece of content aimed at people who need both an accountant and an estate attorney.

How Our Holistic SEO Helps CPAs Dominate Local Search Results - profile

  • service
  • client success stories
  • optimization


Even better, a blog provides regular content to support your social media and email marketing efforts and can even help improve your site’s presence in search results—if you host it on the same domain as your site. The type of social media marketing you employ will largely depend on your target audience. By regularly sending out informative and engaging emails, you can build trust and credibility with your audience.

For example, if someone is reading a blog post about the benefits of working with an accountant, you could include a CTA that says something like, “Schedule a consultation to see how we can help you.”The final step in the SEO process is converting more leads into customers with lead nurturing. Display ads – These appear on sites across the web in various formats, such as text, images, videos and even interactive adsSocial media ads – These are used to target users on social media platforms such as Facebook, Instagram, Twitter and LinkedIn. It can take a long time to build a strong online presence, but one area where you can see a substantial improvement quickly is social media.

For instance, if your accounting firm has a niche carved out with dental practices, perhaps you can approach the local (or national) dental association that you see running webinars and pitch an idea for a webinar that you think would be helpful for their members. Of course, the type of event that you choose to sponsor will likely depend on your desired outcome. Your emails can be used for lead nurturing or to promote specific services.

Marketing For Accounting Firms

How to Better Manage Your Growing Firm —

Being visible lends credibility, and doing good work will cement the impression. As your business grows, you can scale and expand your marketing efforts to include channels and strategies you haven't tried yet. A potential client searching for information about taxes might search, "Which tax deductions should I take for my business?" So, consider giving away branded items like pens, notepads, or water bottles at events or in your office.

While digital marketing can be a complicated affair, remember that you can always hire a company that provides marketing services to help you. These leading firms have successfully crafted strong brand identities that exemplify professionalism and trustworthiness. This involves participating regularly in discussion boards or online groups related to accounting and finance.

Effective marketing strategies also involve demonstrating your firm's commitment to staying on top of tax compliance regulations and its ability to provide insightful accounting advisory services. Some of the most popular newsletters out there completely disregard formatting, images, and colors and stick with a newsletter that looks and feels like a regular email. Voice search keywords tend to be longer than text search keywords.

Viral marketing involves the creation and promotion of content or campaigns that have the potential to rapidly spread and be widely shared among your target audience. This process begins with thorough research and analysis of your direct and indirect competitors, as well as your target customers. Local charities tend to do a lot of local marketing and may include your firm's name as a sponsor depending on what services or financial support you provide for the organization.

Discover how we aid bookkeeping, tax, and business consulting firms in the USA and Canada with hands-on marketing advice and a concise roadmap for success. No requirement to sacrifice more billable hours. If you're tired of temporary marketing strategies and long for a lasting solution for promoting your accounting business, you're in the right place.

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Host a Webinar: Offer a FREE Consultation or Tax Advice

Access to the webinar could be granted to people who complete your lead form. Your digital marketing strategy should begin with a clear understanding of your business objectives and goals. Some of the most common ones are:Search ads – These appear at the top and bottom of search engine results when a user searches for something related to your services.

One of the keys to digital marketing for accounting firms is knowing what kind of content to post on social media. An accounting firm can build a reputation as a reliable source, get more referrals, and repeat business by continuously offering useful information.

Similar to webinars, live streaming for accountants involves broadcasting real-time video content onlineThis allows accountants and accounting firms to connect with their audience in a live and interactive manner. Not being unique.

What should you do if you get one? Your competitors are your competition for a reason.

Blogging for Accountants: 6 Keys to Success

Let's face it, there's only one goal that matters: growing your business. When submitting proposals to speak at events, make sure you highlight your experience and expertise. That said, SEO is not some mystical art, and it’s certainly only one part of a digital marketing strategy.

Using video content as a strategic tool to promote accounting services, engage clients, and increase visibility is a popular marketing strategy. Accounting is a crowded marketplace.

Local SEO starts with individual pages for each service you provide. This could mean highlighting your firm's capacity to provide comprehensive accounting services, from tax preparation to payroll services and financial statement preparation.

By taking these simple steps, you can quickly turn social media into a powerful marketing tool for your accounting business. It typically involves an interactive format where participants can engage with the presenter or host through chat, polls, and Q&A sessions.

Blogging for Accountants: 6 Keys to Success

Grow Your Accounting Firm by Starting a Podcast

Your accounting firm should be an authoritative presence, a place your clients can turn to for valuable information and answers to their questions. Public relations allows you to elevate your company's profile with press releases and by building relationships with others in your industry and community. Creating your brand strategy requires a lot of research.

However, it’s a missed opportunity to identify potential new clients and bring more visitors to your site. Content marketing also helps your business build trust and gain interest from potential clients who have yet to decide if they need an accountant.

In fact, as of 2023, 50% of people in the United States use voice search daily and 71% of users prefer voice search. While it may seem simple, perfecting your pitch requires practice.

How Our Holistic SEO Helps CPAs Dominate Local Search Results - profile

  • client success stories
  • optimization
  • client


While it shouldn’t be viewed as a marketing channel, one often overlooked opportunity for marketing is getting involved in local charities. By collaborating with the right marketing company, accounting firms can achieve their growth goals and propel their business to new heights.

Quality SEO for Enhanced Accountant Visibility

You might wonder whether it makes sense to start a podcast with so much competition, but the truth is that people want information about accounting and podcasting is a straightforward way to give it to them. It encompasses all the visual elements, including logos, fonts, colors, and imagery, that represent your brand. Nowadays, with most clients conducting research online before hiring an accounting firm, a digital marketing strategy for your accounting firm is a must.

None of these things should be done without careful thought. A giveaway campaign for accountants involves a promotional strategy where accountants or accounting firms offer free products, services, or incentives to their target audience.

Sales outreach marketing for accountants involves reaching out directly to prospects through various channels to communicate the value of accounting services and establish a connection. The majority of accounting firms are small businesses that serve other small businesses.

You can attend meetings, events, or conferences that are relevant to your field. The second time around I partnered with others in the space to coordinate a giveaway campaign.

Quality SEO for Enhanced Accountant Visibility
Five marketing tools you need to make use of
Five marketing tools you need to make use of

By leveraging the right combination of marketing strategies, you’ll be able to get 100 tax law clients without too much effort or stress. Not long ago, marketing was considered a part of traditional advertising, and now it's an industry in and of itself. If you’re able to accomplish that, you won’t have to spend as much time actively seeking out clients—they’ll come to you.

If you provide it, they’ll find your website and you can connect with them. While giveaway campaigns in accounting may not involve physical products like in other industries, they can include various offerings:I posted a draw to win 1 free year of accounting services in exchange for liking the firm’s Facebook page.

While local SEO is undeniably important, there's another search trend that you need to address as well. We're committed to elevating your accounting firm from ordinary to outstanding!

However, you can make your presence known on these sites to your current clients, which might inspire a few favorable reviews. Digital marketing takes time and effort.



How Our Holistic SEO Helps CPAs Dominate Local Search Results - service

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  • online presence

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Frequently Asked Questions

Optimizing Google My Business listing is crucial for local marketing success, as it enhances visibility in local searches, provides accurate information, and encourages client reviews.

Marketing strategies for small accounting firms may focus on local outreach, while larger firms may emphasize global branding and diverse service offerings.

Content marketing benefits accounting firms by establishing thought leadership, educating clients on complex topics, and improving search engine rankings through valuable and relevant content.